Product launch   Alcon – HydraGlyde –

Creative concept for the launch of a new line of contact lenses. Creation, filming and composition of jingle for the miniseries created for the presentation of THF, The c Family, the new family of contact lenses. Design and production of various communication materials and salt folder. Creation and development of an application with augmented reality for professionals in the sector. Event with Road Show format, held in 8 cities (Spain and Portugal). Campaign of subsequent Pan-European implementation.